5 Co-Sell Tips To Grow Your Business

Whether you’re in a small business or a global enterprise, here are 5 Co-Sell tips to ensure your sales team is positioned to win.

What’s the best way to grow your business? Whether you’re in a small business or a global enterprise, these tips work. 

Here at Co-Sell, the motto is: “Sell More Together.” 

This motto is inspiring. It’s something you can use to power up your sales team and grow your business. When you consider the value of selling more together, you’ll see so many ways to enjoy selling—together.

Let’s look at 5 Co-Sell tips to grow your business.


1. Be Super Organized

How can you be super organized? Use virtual tools to stay on track of all the information you need. 

If you need to ask about getting organized, do it now. Ask your team. Ask your sales manager. Ask everyone who is extremely organized. And, take notes. Be organized even in your approach to investigate, learn, and get more productive.

Use these 3 criteria to get organized like a super star.


Easy To Start

Use tools that are easy to start using right away. For example, use Co-Sell to build your network. It’s super fast to learn and start using. No complex guide. No boring training. 

It’s built with an intuitive interface so you can start spotting overlaps and get organized in reaching out to the people who are looking for your services and solutions.


Easy To Keep Track

Use tools that help you keep track of progress. Don’t leave things for later or for ‘whenever.’ Enter notes from a client interaction immediately. Be active and dedicated in keeping track of conversations so nothing falls through the cracks.


Easy To Automate

Look for ways to automate the small stuff. Set up a schedule for contacting your clients, and make staying in touch a breeze.


2. Build Personal Relationships

How can you build personal relationships? Hmmm… let’s think about that for a moment. If we get it right, it could help us at work – and in our personal lives as an added bonus.

Building personal relationships starts with caring for the person. When you care, you get curious. You want to learn more so you fully understand their situation. You aren’t just trying to apply a cookie-cutter method to ‘close the deal.’ 

Nope. Instead, you’re focused on their needs, their hopes, and their dreams. 

When you do this, you have the key that opens personal relationships. Out of caring and curiosity, you’ll start to ask different and better questions. You’ll investigate and listen. You’ll build a clear connection so that when you write, communicate, and interact – you’ll already be speaking the same language.


3. Be Generous: Make Warm Introductions

What’s the big deal about warm introductions? If you’ve been in sales for a while, you already have your hand up. You know the answer. It’s about being generous and giving people what they want – and need.

It’s kind of like asking a kid if they want ice cream. On a hot summer afternoon. 

    • Do you want to meet someone who is looking for what you offer?
    • Do you want a personal introduction to a decision-maker?
    • Do you want a direct line to a person who has the need, money, and desire for your products and services?

Of course, you do!

And please, add some ice cream with it – because after all, we all have a kid inside. 


4. Be Real and Genuine

In sales, we often talk about the need to be genuine, personal, and real. It’s always been true. And if something can be ‘more true’ this is truer today.

After isolation, quarantine, and lockdown, people are seeking real connection. We’re craving it. And it’s not just you personally. It’s your prospects and clients.

People are having different levels of conversations. We are speaking more from the heart than the head. We are craving that kind of connection with other people. Sometimes this leads us to speak about what matters: being authentic. 

When you are genuine, it helps you meet other people where they are. It’s the opposite of a generic pitch or a sales pitch. 

When we do this, it helps to practice. It’s not just another gimmick or something that you can flick on like a light switch. When you’re being genuine, you know it. So does the other person.

Here’s a way to practice that will help you in the short term and the long term.

Just ask for feedback. Ask someone you trust. This could be someone in your family, a girlfriend/boyfriend, partner, or spouse. He or she will give you a ‘thumbs-up’ for asking for real feedback. Then, be sure to listen. It may not be easy at first. But with practice, you’ll get better at asking, listening, and taking action based on what you learn.

When you do this at home, you’ll get better at doing it at work. 


5. Be the Best Partner

In addition to being real with your prospects and customers – take it further. Be a good partner to your ecosystem partners.

I like to imagine what a wise boss would say. Here’s a taste of sage advice I expect you’d hear:

“We all know how to be good partners with our internal teams. We share information, insights, and wins. It’s a natural urge to share the stuff that works with your team – so we’re all pulling in the same direction. 

It’s the same with a partner team, but you have to get the ball rolling. Include them early, often, and in ways that add value. Include them as you would your internal team, with consideration, curiosity, and respect.”

Does that summon up some ideas? As you are leading sales teams, bring your team together to brainstorm ways you can engage your ecosystem partners – and be the best partner possible.


Sum Up

With these 5 tips, you can make sure your sales team is positioned to win.

By starting with the right mindset, you can join successful businesses that are shaping the market and realizing significant revenue potential. Partnership Co-Selling is how you can virtually qualify B2B sales opportunities. You can use this to boost sales, expand your network, and grow profitability.

Using a platform like CoSell is the simplest way to get your sales team on board. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams. 

If you’d like to explore how partnership co-selling can help you and your team boost sales and win major clients fast - check out our selection of free eBooks.


* Names changed to respect privacy.

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