CoSell Blog

For Sales Leaders

The Sales Playbook for 2022

Jason M. Lemkin (SaaStr) meets with Brendon Cassidy (CoSell) to discuss the "Sales Playbook for 2022". 

For Sales Leaders

Who's Number One? (In the Sales Cloud)

Almost 4 years ago I spoke to a bunch sales leaders and had them rank their Sales Stack, most important to least important.

Ecosystems

5 Key Sales Trends To Boost Growth For 2021

Sales leaders are seeking to grow revenue and they’re doing it within a partner ecosystem. Here are 5 key trends are connected to this vital...

For Sales Leaders

5 Co-Sell Tips To Grow Your Business

Whether you’re in a small business or a global enterprise, here are 5 Co-Sell tips to ensure your sales team is positioned to win.

For Sales Leaders

The 6 Business Benefits of Collaboration

What are the true business benefits of collaboration? Let's find out and learn how you can get your company positioned to win at collaboration.

For Sales Leaders

ABC’s of Collaborating In The Next Normal

Is collaboration alive and well in our next normal? Or is our shift to remote working having a negative impact on collaboration?

For Sales Leaders

Do the Sales Math and Sell Smarter in 2021

As a sales professional, it’s important to ‘do the math’ and move in the right direction. This is the best way to be a top performer in 2021.

For Sales Leaders

3 Traps To Avoid In Collaborative Selling

Regularly review the basic principles of co-selling, check for possible improvements, and approach referral partnerships as if for the first time.

For Sales Leaders

How To Hire Collaboration Driven Sales People

Business leaders expect current business models to be unrecognisable in 5 years. Hire partner-driven salespeople who can thrive in this new...

For Partnership Leaders

7 Secrets of Productive Referral Partnerships

7 secrets for successful referral partnerships to help you grow exponentially and reach the people who are precisely looking for what you have to...

Collaborative Selling

What You Need To Know About Software Bundling

As partner ecosystems become the new normal, our old ways of sharing information will transform. Software bundling is going to be the way of the...

For Sales Leaders

How To Tee Up Warm Introductions

By understanding how to tee up warm introductions, you can strengthen relationships in your network.

For Partnership Leaders

10 Steps To Building a Great Referral Partnership

By refining how we think about partnerships, make connections and streamline the process, we can enable partners to happily refer us to qualified...

For Partnership Leaders

7 Powerful Ways To Engage Your Referral Partners

Referral partnerships are the most effective way to grow business, reach target markets & realise value. Here are 7 top actions to keep them highly...

For Sales Leaders

The Art of Co-Selling Made Simple

Master the art of collaborative selling to make headway and achieve ultimate success in todays competitive sales environment.

For Partnership Leaders

6 Cosell Tips For Being A Great Partner Manager

Let’s explore the 6 must-have tips for partner manager success to stay in touch, in contact and keep the conversation going with your target audience.

For Partnership Leaders

Partner Lifecycle: The Map Is Not The Territory

Want to evaluate potential partnerships? Experts at Deloitte have defined 3 phases of a strategic alliance, for a successful collaborative...

For Sales Leaders

How to Have Better Virtual Meetings

Virtual meetings have taken off like wild during the COVID-19 pandemic. Learn how to take your virtual meetings to the next level.

For Partnership Leaders

What Is a Partner Manager?

A partner manager is an emerging role in today’s world. It’s a term that essentially is at the heart of collaborative partnering.

For Sales Leaders

Making the SMART Choice with CoSelling

SMART: Specific, Measurable, Actionable, Resourceful & Timely. In co-selling, being SMART is a great way to enhance collaboration in the 'next...

For Sales Leaders

How To Survive and Thrive Global Sales Change

In our fast-changing digital sales world, we are seeing signs of change, similar to Global Climate Change. You could call it, “Global Sales Change.”

For Sales Leaders

New Rules for B2B Partnerships

It's time to think outside the box, to think about our direct & indirect partners and to transform our partnerships into true collaborative...

For Sales Leaders

What Are the Downsides of CoSelling on CoSell?

CoSell makes it easy and fast to automate and scale collaborative co-selling across sales teams. But what are the downsides you should be concerned...

For Sales Leaders

10 Questions To Ask in the Co-Selling World

We are so used to blueprints, plans & templates, that it seems almost archaic to start from nothing. The same concept applies to collaborative...

For Partnership Leaders

7 Zoom Personas — and Is It Really Working?

Videoconferencing via Zoom has become an integral part of our daily work life. We’re using it to connect and see the people we work with.

Collaborative Selling

Where Will Co-Selling Be A Year From Now?

It's that time of the year we make resolutions & commit to positive growth. Let's take a fresh look at partnership co-selling & explore all it's...

For Sales Leaders

The Next Big Thing in Co-Selling

Organizations have flourished by embracing virtual sales. Let's look at 3 big reasons why the next big thing in Virtual selling & Co-Selling is...

For Sales Leaders

Will Co-Selling Ever Rule the World?

Co-selling is the fastest, safest, and most efficient way to boost productivity. Here are 5 major reasons why it is perfectly positioned to rule the...

For Partnership Leaders

The 7 Top Trends for Co-Selling in 2021

Curious what lies ahead for co-selling in 2021? We've scoured the news and selected the 7 critical trends for collaborative selling.

For Sales Leaders

What is Account Mapping and How Does it Work?

Let's pull back the veil and explore account mapping. The old way. The new way. You’re about to get a crash course in account mapping.

For Sales Leaders

Surfing The Video Wave of the Future

Videoconferencing is the future. Here's why we're so in love with it & how you can keep things personal when connecting virtually with prospects &...

For Sales Leaders

Building a Winning Go-To-Market Strategy

Looking for ways to diversify your revenue & make your business viable? Planning for growth? Here's a hands-on way to build a winning go-to-market...

For Partnership Leaders

Building and Growing Customer Relationships

A customer relationship is a lot like other friendships & connections. While you start out as strangers, over time you develop a shared understanding.

Startups

How To Build A Marketing Strategy

Discover what works best to identify, refine, focus, and track potential clients to achieve the best results from your marketing approach.

For Sales Leaders

How to Scale Your GTM Through Partners

Partnership is all about helping the end clients become more successful. Scale your Go_To_Market (GTM) strategy with a successful partner sales...

For Sales Leaders

KPIs For Partner Co-Selling

What’s the best way to measure, optimize & support partner co-selling? If you’re a fan of measurement, you know the answer; “What gets measured gets...

For Partnership Leaders

Who Should I Co-Sell With?

Let's answer this most fundamental question before you're immersed in the value of a warm introduction and imagining the future of co-selling.

For Sales Leaders

How to Avoid Common Co-Selling Pitfalls

Using co-selling to develop referral sales is a smart strategy. But it takes more than just academic knowledge to build a robust channel-selling...

For Sales Leaders

The State of Sales for The Remainder of 2021

The effects of COVID-19 have dramatically impacted our industry and our world. What is the State of Sales for the remainder of 2021? 

Ecosystems

The Inescapable Shift To Partner Ecosystems

Partner Ecosystems is the space for future growth: a combinatorial offering, found at the intersection of functional areas, technologies, and...

For Sales Leaders

Sell-To, Sell-Through, Sell-With Strategies

3 proven sales strategies to drive results. Employ each at the right time, with the right team & you’ll see fresh ways to sell to new or existing...

For Sales Leaders

You Did the Account Mapping — Now What?

Account mapping is a powerful way to identify key decision-makers, discover how organizations function, and understand the “best path of sale.”

For Sales Leaders

Co-Selling Defined and Explained

CoSelling has become a growing strategy between software providers selling non-competing products into the same market — think Drift & Sigstr

Ecosystems

The Next Wave - Alliance Ecosystems

The evolution of B2B ecosystems & how early adopters are viewing alliance partnerships as a new and innovative way to gain market traction.

For Sales Leaders

Why Co-selling Is the Next Big Thing

The traditional sales motion has changed over the last few years. More than ever, salespeople need help from other teams within the organization.

For Sales Leaders

How CoSell Works

CoSell.io empowers companies to securely and privately share data. The CoSell program will then seamlessly surface overlaps and partnership...

Ecosystems

Why You Need An Ecosystem of Partners

Building an ecosystem of partners is a proven sales powerhouse. Learn why strategic partnerships are essential to your annual marketing & sales...

For Sales Leaders

How to Optimize Sales Engagement

Sales can be downright exhausting & frustrating. To maximize sales, knowing how your efforts are received by the consumer can make a huge difference.

For Partnership Leaders

Top Partnership Strategies

Here are proven partnership best practices to ensure the maximum amount of mutual success and to create collective prosperity.

For Sales Leaders

Co-Marketing to Grow Your Business

Why should you consider co-marketing? How can your business harness the power of selling together? Where do you find a marketing partner? Let's find...

For Sales Leaders

Partnership Revenue Growth Plan

Learn how incorporating strategic B2B partnerships in your sales strategy can make your business experience revenue growth like never before.

Ecosystems

How to Engage in Partner Sales

Growing your business? There's nothing more powerful than partner sales. But how do you find a partner? What makes a partnership successful? Let's...

For Partnership Leaders

How To Structure a Co-Selling Partnership

Every partnership is unique in terms of team members, products, and goals. Learn how you can effectively structure your co-selling partnership.

For Sales Leaders

Co-Sell: The B2B Phenomenon Explained

What exactly does it mean to co-sell? Keep reading to find out how your business can benefit from the simple, but effective, tool of co-selling. 

For Sales Leaders

Channel Sales for Startups 101

Competition is fierce and achieving consistent growth can be a long struggle. Unlocking the power of channel sales is the key to startup success.

For Sales Leaders

How Partnership Sales Boost your Business

Engaging in strategic partnership sales is a powerful lifeline for all organisations. Learn how to unlock the full potential of partnership sales.

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