Relationship-led by CoSell


Episode 35: Andy Mowat, CEO, Gated

Listen to Andy talk about his experience as a founder, how he went from running grocery stores to building GTM machines, his vision for Gated, and...

The Sales Playbook for 2022

Jason M. Lemkin (SaaStr) meets with Brendon Cassidy (CoSell) to discuss the "Sales Playbook for 2022". 

5 Key Sales Trends To Boost Growth For 2021

Sales leaders are seeking to grow revenue and they’re doing it within a partner ecosystem. Here are 5 key trends are connected to this vital...

5 Co-Sell Tips To Grow Your Business

Whether you’re in a small business or a global enterprise, here are 5 Co-Sell tips to ensure your sales team is positioned to win.

The 6 Business Benefits of Collaboration

What are the true business benefits of collaboration? Let's find out and learn how you can get your company positioned to win at collaboration.

Do the Sales Math and Sell Smarter in 2021

As a sales professional, it’s important to ‘do the math’ and move in the right direction. This is the best way to be a top performer in 2021.

3 Traps To Avoid In Collaborative Selling

Regularly review the basic principles of co-selling, check for possible improvements, and approach referral partnerships as if for the first time.

How To Tee Up Warm Introductions

By understanding how to tee up warm introductions, you can strengthen relationships in your network.

The Art of Co-Selling Made Simple

Master the art of collaborative selling to make headway and achieve ultimate success in todays competitive sales environment.

How to Have Better Virtual Meetings

Virtual meetings have taken off like wild during the COVID-19 pandemic. Learn how to take your virtual meetings to the next level.

What Is a Partner Manager?

A partner manager is an emerging role in today’s world. It’s a term that essentially is at the heart of collaborative partnering.

Making the SMART Choice with CoSelling

SMART: Specific, Measurable, Actionable, Resourceful & Timely. In co-selling, being SMART is a great way to enhance collaboration in the 'next...

New Rules for B2B Partnerships

It's time to think outside the box, to think about our direct & indirect partners and to transform our partnerships into true collaborative...

10 Questions To Ask in the Co-Selling World

We are so used to blueprints, plans & templates, that it seems almost archaic to start from nothing. The same concept applies to collaborative...

Where Will Co-Selling Be A Year From Now?

It's that time of the year we make resolutions & commit to positive growth. Let's take a fresh look at partnership co-selling & explore all it's...

The Next Big Thing in Co-Selling

Organizations have flourished by embracing virtual sales. Let's look at 3 big reasons why the next big thing in Virtual selling & Co-Selling is...

Will Co-Selling Ever Rule the World?

Co-selling is the fastest, safest, and most efficient way to boost productivity. Here are 5 major reasons why it is perfectly positioned to rule the...

Surfing The Video Wave of the Future

Videoconferencing is the future. Here's why we're so in love with it & how you can keep things personal when connecting virtually with prospects &...

Building a Winning Go-To-Market Strategy

Looking for ways to diversify your revenue & make your business viable? Planning for growth? Here's a hands-on way to build a winning go-to-market...

How To Build A Marketing Strategy

Discover what works best to identify, refine, focus, and track potential clients to achieve the best results from your marketing approach.

How to Scale Your GTM Through Partners

Partnership is all about helping the end clients become more successful. Scale your Go_To_Market (GTM) strategy with a successful partner sales...

KPIs For Partner Co-Selling

What’s the best way to measure, optimize & support partner co-selling? If you’re a fan of measurement, you know the answer; “What gets measured gets...

Who Should I Co-Sell With?

Let's answer this most fundamental question before you're immersed in the value of a warm introduction and imagining the future of co-selling.

How to Avoid Common Co-Selling Pitfalls

Using co-selling to develop referral sales is a smart strategy. But it takes more than just academic knowledge to build a robust channel-selling...

The Inescapable Shift To Partner Ecosystems

Partner Ecosystems is the space for future growth: a combinatorial offering, found at the intersection of functional areas, technologies, and...

Sell-To, Sell-Through, Sell-With Strategies

3 proven sales strategies to drive results. Employ each at the right time, with the right team & you’ll see fresh ways to sell to new or existing...

You Did the Account Mapping — Now What?

Account mapping is a powerful way to identify key decision-makers, discover how organizations function, and understand the “best path of sale.”

Episode 25: Laura McLeod, 99designs

Laura talks about meeting your design & branding needs while maintaining productivity, preparing your SaaS business for a global marketplace and more.

Co-Selling Defined and Explained

CoSelling has become a growing strategy between software providers selling non-competing products into the same market — think Drift & Sigstr

The Next Wave - Alliance Ecosystems

The evolution of B2B ecosystems & how early adopters are viewing alliance partnerships as a new and innovative way to gain market traction.

Why Co-selling Is the Next Big Thing

The traditional sales motion has changed over the last few years. More than ever, salespeople need help from other teams within the organization.

How CoSell Works empowers companies to securely and privately share data. The CoSell program will then seamlessly surface overlaps and partnership...

Why You Need An Ecosystem of Partners

Building an ecosystem of partners is a proven sales powerhouse. Learn why strategic partnerships are essential to your annual marketing & sales...

How to Optimize Sales Engagement

Sales can be downright exhausting & frustrating. To maximize sales, knowing how your efforts are received by the consumer can make a huge difference.

Top Partnership Strategies

Here are proven partnership best practices to ensure the maximum amount of mutual success and to create collective prosperity.

Co-Marketing to Grow Your Business

Why should you consider co-marketing? How can your business harness the power of selling together? Where do you find a marketing partner? Let's find...

Partnership Revenue Growth Plan

Learn how incorporating strategic B2B partnerships in your sales strategy can make your business experience revenue growth like never before.

How to Engage in Partner Sales

Growing your business? There's nothing more powerful than partner sales. But how do you find a partner? What makes a partnership successful? Let's...

How To Structure a Co-Selling Partnership

Every partnership is unique in terms of team members, products, and goals. Learn how you can effectively structure your co-selling partnership.

Episode 2: Matt Fox, CRO, Oculus360

Matt talks about the best partner channels to leverage as a startup, the power of co-selling, his band 'The Dad Bods' and more

Co-Sell: The B2B Phenomenon Explained

What exactly does it mean to co-sell? Keep reading to find out how your business can benefit from the simple, but effective, tool of co-selling. 

Channel Sales for Startups 101

Competition is fierce and achieving consistent growth can be a long struggle. Unlocking the power of channel sales is the key to startup success.

How Partnership Sales Boost your Business

Engaging in strategic partnership sales is a powerful lifeline for all organisations. Learn how to unlock the full potential of partnership sales.

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