For Sales Leaders
The Sales Playbook for 2022
Jason M. Lemkin (SaaStr) meets with Brendon Cassidy (CoSell) to discuss the "Sales Playbook for 2022".
CoSell Blog
For Sales Leaders
Who's Number One? (In the Sales Cloud)
Almost 4 years ago I spoke to a bunch sales leaders and had them rank their Sales Stack, most important to least important.
For Sales Leaders
Most sales pitch one-liners are ineffective, and how to fix it
You need to craft a compelling message that grabs the attention of your buyer, and once you have their attention-- drives them to respond.
Ecosystems
Partner Ecosystems: Unlocking The Formula For Growth
The key elements for a new growth formula are; innovate fast, stay ahead & work the ecosystem. With partner ecosystems we can sell more by selling...
Ecosystems
5 Key Sales Trends To Boost Growth For 2021
Sales leaders are seeking to grow revenue and they’re doing it within a partner ecosystem. Here are 5 key trends are connected to this vital...
For Sales Leaders
Why Sales Enablement Gives You Competitive Advantage
In a rapidly changing landscape, sales teams need the best tools, training and support. Here's why sales enablement gives you a competitive advantage.
For Sales Leaders
How To Win In a ‘No Normal’ Selling Landscape
With the radical and evolving changes we’re seeing in the sales landscape, it’s a time to look closely at how to win, especially in turbulent...
For Sales Leaders
5 Co-Sell Tips To Grow Your Business
Whether you’re in a small business or a global enterprise, here are 5 Co-Sell tips to ensure your sales team is positioned to win.
For Sales Leaders
The 6 Business Benefits of Collaboration
What are the true business benefits of collaboration? Let's find out and learn how you can get your company positioned to win at collaboration.
For Sales Leaders
Help Your Employees Adapt To Digital Collaboration
80% of B2B sales interactions will occur digitally by 2025. Let’s explore how to adapt your sales organization to thrive in the digital landscape.
For Sales Leaders
ABC’s of Collaborating In The Next Normal
Is collaboration alive and well in our next normal? Or is our shift to remote working having a negative impact on collaboration?
For Sales Leaders
Do the Sales Math and Sell Smarter in 2021
As a sales professional, it’s important to ‘do the math’ and move in the right direction. This is the best way to be a top performer in 2021.
For Partnership Leaders
What To Look for In a Collaboration Partnership Manager?
The list of activities for partnership managers is often diverse, verging on vast. Let’s explore these activities & see how you can hire the best.
For Partnership Leaders
Partnership Ecosystems: The Future of Collaboration Starts Now
McKinsey predicts ecosystem networks across industries will grow to $60 trillion by 2025. Partnership ecosystems are where we must place our...
For Sales Leaders
3 Traps To Avoid In Collaborative Selling
Regularly review the basic principles of co-selling, check for possible improvements, and approach referral partnerships as if for the first time.
For Sales Leaders
How To Hire Collaboration Driven Sales People
Business leaders expect current business models to be unrecognisable in 5 years. Hire partner-driven salespeople who can thrive in this new...
Collaborative Selling
Is Your Mental Model Helping You Develop a Collaborative Ecosystem?
Some of our old mental models are holding us back and keeping us from effectively working together, selling more together, and creating a positive...
For Sales Leaders
Be Unstoppable: 3 Tactics To Grow Collaborative Selling
Let's explore 3 tactics to leverage partner referrals to grow your business, strengthen your network, and create benefits for everyone involved.
Ecosystems
5 Myths About Partner Ecosystems To Say Goodbye To In 2021
False ideas keep partnerships from reaching their potential. Let’s expose 5 myths that could be in the way of achieving a successful partnership.
For Partnership Leaders
7 Secrets of Productive Referral Partnerships
7 secrets for successful referral partnerships to help you grow exponentially and reach the people who are precisely looking for what you have to...
Ecosystems
Partner Ecosystem: Using Agility To Realize Value
Business leaders are seeking an agile approach to working with partners, testing strategies and realizing value for building successful partner...
For Partnership Leaders
Leading The Way: Starting a Successful Referral Partnership
Explore the 5 steps to start a successful referral partnership, lead the way and help your referral partners to be exceptionally productive and...
Collaborative Selling
What You Need To Know About Software Bundling
As partner ecosystems become the new normal, our old ways of sharing information will transform. Software bundling is going to be the way of the...
For Sales Leaders
How To Tee Up Warm Introductions
By understanding how to tee up warm introductions, you can strengthen relationships in your network.
For Partnership Leaders
10 Steps To Building a Great Referral Partnership
By refining how we think about partnerships, make connections and streamline the process, we can enable partners to happily refer us to qualified...
For Sales Leaders
How Can You Help Your Customers Become Wildly Successful?
With customer success as your guiding star, you’ll seek out ways to understand their needs and build partnership solutions to achieve their goals.
For Partnership Leaders
7 Powerful Ways To Engage Your Referral Partners
Referral partnerships are the most effective way to grow business, reach target markets & realise value. Here are 7 top actions to keep them highly...
For Partnership Leaders
Is A Collaborative Partnership Your Best Strategy In 2021?
Forming a strategic partnership should be part of your growth plan in 2021. They can leverage strengths, keep up with technology & create new...
How To Extract Full Value From Collaborative Partnerships
Collaborative partners are a key to gaining a competitive advantage, and yet, an estimated 40% of alliances fail to comprehensively address best...
Don’t Overlook The Power of Bundling Up Value
The trend to bundle services, products & solutions seems to be everywhere. Let's talk about how bundling is taking off in practical and tangible ways.
Collaborative Selling
6 Tips To Support Your Hybrid Sales Team From Anywhere
A Forbes survey confirms that 66% of employees expect to work in a hybrid model. The future is hybrid & the best hybrid team is centered on people.
For Partnership Leaders
The 8 Exceptional Co-Sell Skills: What Makes A Great Partner Manager?
Having the right skill set is vital for effective co-selling. It’s how you will build lasting partner relationships, based in trust and mutual...
For Sales Leaders
The Art of Co-Selling Made Simple
Master the art of collaborative selling to make headway and achieve ultimate success in todays competitive sales environment.
For Sales Leaders
Could You Be Better At Co-Selling? 9 Tips To Go From Good To Great.
To truly collaborate, we need to understand the fast-moving changes that are shaping our customer’s decisions. Here's how to get results with...
Collaborative Selling
CROs: How to Hire Your 1st Partner Manager and What To Look For
Top 6 tips for hiring your first partner manager who is qualified and truly the best fit for your company & the job responsibilities.
For Partnership Leaders
6 Cosell Tips For Being A Great Partner Manager
Let’s explore the 6 must-have tips for partner manager success to stay in touch, in contact and keep the conversation going with your target audience.
For Partnership Leaders
Partner Lifecycle: The Map Is Not The Territory
Want to evaluate potential partnerships? Experts at Deloitte have defined 3 phases of a strategic alliance, for a successful collaborative...
For Sales Leaders
Plan For Hybrid Workplace Success – Find Your Best Fit
Studies show that 88% of workers prefer some sort of remote working option. Let’s look at what this may mean for your sales team & organisation.
For Sales Leaders
5 Tips To Communicate With Your Sales Team In a Post COVID World
5 insights that are affecting spaces & places in a post-pandemic world. The key findings have a profound impact on how we communicate with our sales...
For Partnership Leaders
How Do You Strengthen Your Co-selling Partnerships?
7 industry leaders get candid about how they strengthen their co-selling partnerships. Learn their unique & refreshing approach to collaboration.
For Partnership Leaders
How Do You Identify Your Best Co-Selling Partnerships?
Industry leaders are actively focused on co-selling to grow, scale-up, and keep a competitive edge. Let’s look at some of their best practices.
For Sales Leaders
How Can You Get The Most Out of Your CoSelling Partnerships?
6 top sales leaders share their insights and offer answers to frequently asked questions about how to super-charge your co-selling partnerships.
For Sales Leaders
How to Have Better Virtual Meetings
Virtual meetings have taken off like wild during the COVID-19 pandemic. Learn how to take your virtual meetings to the next level.
Ecosystems
The Art of Building Trust With Your Channel Partners
B2B companies are finding that trust is the most important success factor for ecosystems. Yet, it is the least appreciated or valued aspect of...
For Sales Leaders
6 Myths That Could Be Holding Up Referral Partnerships
Explore what it takes to bring marketing and sales together — as the foundation for forming successful collaborative partnerships.
For Partnership Leaders
Account Mapping: The Chocolate Truffle That No One Told You About
Account mapping makes it’s easier to identify & prioritize potential partnerships. With the right tools, it is now easier, faster & simpler to do.
For Partnership Leaders
What Is a Partner Manager?
A partner manager is an emerging role in today’s world. It’s a term that essentially is at the heart of collaborative partnering.
For Sales Leaders
Making the SMART Choice with CoSelling
SMART: Specific, Measurable, Actionable, Resourceful & Timely. In co-selling, being SMART is a great way to enhance collaboration in the 'next...
For Sales Leaders
How To Survive and Thrive Global Sales Change
In our fast-changing digital sales world, we are seeing signs of change, similar to Global Climate Change. You could call it, “Global Sales Change.”
For Sales Leaders
New Rules for B2B Partnerships
It's time to think outside the box, to think about our direct & indirect partners and to transform our partnerships into true collaborative...
For Sales Leaders
What Are the Downsides of CoSelling on CoSell?
CoSell makes it easy and fast to automate and scale collaborative co-selling across sales teams. But what are the downsides you should be concerned...
For Sales Leaders
10 Questions To Ask in the Co-Selling World
We are so used to blueprints, plans & templates, that it seems almost archaic to start from nothing. The same concept applies to collaborative...
For Partnership Leaders
7 Tips To Gain Competitive Advantage With Collaborative Partnerships
Today’s digital world is moving at light-speed. Are you on the lookout for new partners and new ways to boost business? Let us show you how.
For Sales Leaders
7 Key Skills for Finding Balance and Making Sales More Human
Finding balance is key as we master our virtual sales environment. Here are 7 crucial skills for every individual, entrepreneur, start-up & sales...
For Sales Leaders
Co-Selling Champion: How To Become A Partner Manager
Co-selling is an art and a science. Let’s explore what you can do to develop the right set of skills and pave the way for a successful career.
Collaborative Selling
How Are You Responding to Challenges of CoSelling?
COVID has affected our way of connecting, collaborating & confirming involvement. Here are 9 best practices in response to the challenges of the...
For Partnership Leaders
7 Zoom Personas — and Is It Really Working?
Videoconferencing via Zoom has become an integral part of our daily work life. We’re using it to connect and see the people we work with.
For Sales Leaders
3 Trends Making Sales More Human: In A Virtual Workspace
Humanizing sales while working virtually is the need of the hour. Here's how you can work efficiently, humanely, and collaboratively in this new...
Collaborative Selling
Where Will Co-Selling Be A Year From Now?
It's that time of the year we make resolutions & commit to positive growth. Let's take a fresh look at partnership co-selling & explore all it's...
For Partnership Leaders
Co-Selling and the value of Partnerships - What's In It For Me
Partnering is a big idea with a lot of interpretations. To understand the point of partnering, we need to know the value of the partnership.
For Sales Leaders
3 Trends for Working Virtually and Selling More Together in 2021
Here are the top 3 trends shaping virtual selling. They are the roadmap for making sales more human in our increasingly virtual sales environment.
For Sales Leaders
13 Secrets Why Sales Leaders Love Co-Selling
As a sales leader, you can take co-selling from a ‘good idea’ into a game-changing advantage for your organization.
For Sales Leaders
13 Things Your Boss Wishes You Knew About Co-selling
The CoSell philosophy is pretty simple; Sell more, together. Why do it alone when you can find protection in the herd?
For Sales Leaders
Co-Selling: Expectations vs. Reality
When clients first consider collaborative selling, they often have hopes & dreams mixed with reality.
For Partnership Leaders
Co-Selling Explained in Fewer than 140 Characters
Making sales more human is the secret to ongoing success. —Pete Ryan, CEO, and Founder of CoSell.
For Sales Leaders
The Next Big Thing in Co-Selling
Organizations have flourished by embracing virtual sales. Let's look at 3 big reasons why the next big thing in Virtual selling & Co-Selling is...
For Sales Leaders
Will Co-Selling Ever Rule the World?
Co-selling is the fastest, safest, and most efficient way to boost productivity. Here are 5 major reasons why it is perfectly positioned to rule the...
For Partnership Leaders
The 7 Top Trends for Co-Selling in 2021
Curious what lies ahead for co-selling in 2021? We've scoured the news and selected the 7 critical trends for collaborative selling.
For Sales Leaders
Grab The Reins: 7 Steps To Up Your Virtual Sales Game
Virtual selling is essential to thrive in the new economy. Here's how people around the world are responding to, adapting and embracing virtual...
For Sales Leaders
What is Account Mapping and How Does it Work?
Let's pull back the veil and explore account mapping. The old way. The new way. You’re about to get a crash course in account mapping.
For Partnership Leaders
Keys For Success in 2021: Collaborating at a Distance
Whether you are part of a sales team, a sales manager, or a business owner - It's critical to embrace the trend of working virtually.
For Sales Leaders
Surfing The Video Wave of the Future
Videoconferencing is the future. Here's why we're so in love with it & how you can keep things personal when connecting virtually with prospects &...
For Sales Leaders
6 Keys to Optimize Your Virtual Sales Performance
Selling is always about managing change. Here's how you can focus your efforts & optimize your virtual strategy to boost sales during the pandemic.
For Sales Leaders
4 Tips for Taking Action and Growing Your Contacts
4 big tips to take action and grow your contacts; Quality over quantity, expanding value, simplifying solutions & knowing your audience.
5 Virtual Success Tips for Sales and Marketing Leaders
Best practices of European sales & marketing leaders in response to the current requirements to work virtually. The same applies for collaborative...
For Sales Leaders
Revolutionize the Selling Process with Partnership Technology
How to leverage advances in technology & software to streamline sales techniques & transform the selling process in ways you could never have...
Ecosystems
Forming Valuable Partnerships with Startups and Enterprises
Why would a start-up appeal to a larger enterprise & vice versa? Let’s take a close look at the dynamics & learn to spot truly collaborative...
For Sales Leaders
Finding Hidden Partnership Opportunities for Sales Growth
“How can you improve growth?” In every partnership, growth questions are on everyone’s mind. How can you drive sales growth? How can you grow...
For Sales Leaders
Building a Winning Go-To-Market Strategy
Looking for ways to diversify your revenue & make your business viable? Planning for growth? Here's a hands-on way to build a winning go-to-market...
For Partnership Leaders
Discovering The Right Partnerships with Sales Insights
Looking to build a dedicated, value-driven team? Here's how sales insights can help you determine the best partners to seek out, work with & grow...
For Partnership Leaders
How To Harness The Power of Your Partnership Data
Today’s most precious business commodity is data. Here are 9 key insights to harness the power of your partnership data.
For Partnership Leaders
Create Valuable Partnerships with Your Best Customers
How can you create valuable partnerships? It’s a big question that’s on everyone’s minds. We’re looking for fresh ways to add value to our best...
For Sales Leaders
Qualifying Your B2B Sales Opportunity with Clarity
Knowing how to qualify your B2B sales opportunities is a big issue in sales. Let's take a breath, get some clarity and learn how you can support your...
For Partnership Leaders
Building and Growing Customer Relationships
A customer relationship is a lot like other friendships & connections. While you start out as strangers, over time you develop a shared understanding.
For Sales Leaders
How To Build a Scalable and Winning Sales Process
There's a specific way to build collaborative partnerships, grow your network & cultivate loyal customers who happily share warm introductions....
Startups
How To Build A Marketing Strategy
Discover what works best to identify, refine, focus, and track potential clients to achieve the best results from your marketing approach.
For Partnership Leaders
Product-Led Growth and How Partners Can Help Network Effects
Companies are looking for that secret sauce to create repeatable & sustainable growth. What is this special sweet-tasting ingredient? Product-Led...
For Sales Leaders
How to Scale Your GTM Through Partners
Partnership is all about helping the end clients become more successful. Scale your Go_To_Market (GTM) strategy with a successful partner sales...
For Partnership Leaders
Partner/Channel Manager Role; How It's Changed In The Last 10 Years.
Over the years, the partner/manager role seems to be morphing. Are you noticing this shift in your network? Here’s a snapshot of what’s happening.
For Partnership Leaders
Identifying Your Target Partner and Defining The Value Exchange
When you think of an ideal partner, what comes to mind? We asked our CoSell clients to tell us more. Here are 6 criteria we gathered.
Ecosystems
How to Unlock Millions Through Your Ecosystem
What is the best way to unlock massive value and drive disruptive growth? 60% of executives believe ecosystems are the way to go.
For Sales Leaders
KPIs For Partner Co-Selling
What’s the best way to measure, optimize & support partner co-selling? If you’re a fan of measurement, you know the answer; “What gets measured gets...
For Partnership Leaders
Who Should I Co-Sell With?
Let's answer this most fundamental question before you're immersed in the value of a warm introduction and imagining the future of co-selling.
For Sales Leaders
How to Build Your Own Lightweight Deal Registration for $140 per Month
Create your own PRM (Partner Relationship Management) system using; Trello, Salesforce, Typeform, and SendBoard.
For Sales Leaders
Territory Planning and Prioritizing Co-Selling Partners
Looking for a killer sales territory plan? Here’s the fast and smart way to prioritise your co-selling partners and get it.
For Sales Leaders
How to Avoid Common Co-Selling Pitfalls
Using co-selling to develop referral sales is a smart strategy. But it takes more than just academic knowledge to build a robust channel-selling...
For Sales Leaders
The Time to Invest in a Co-Selling Strategy Is Now
To recover from COVID-19, we all need to; rebuild, rethink and re-envision. And when it comes to digital selling; the best strategy is Partner...
For Sales Leaders
How Partner Revenue Can Be More Closely Tied To Revenue
Looking for a game-changer? Tie partner revenue more closely to revenue. In partner co-selling, you’re making warm introductions with key sales...
For Sales Leaders
PRM Software and the Next Frontier: Co-Selling
With Partner Relationship Management (PRM) software, connections that were previously impossible are now within the sphere of reality.
Ecosystems
The Future of Virtual Selling and How Co-Selling Will Play A Part
Virtual Selling is here to stay. Last year, sales professionals relied on face-to-face meetings, today virtual conferences are the norm.
For Sales Leaders
The State of Sales for The Remainder of 2021
The effects of COVID-19 have dramatically impacted our industry and our world. What is the State of Sales for the remainder of 2021?
Ecosystems
The Inescapable Shift To Partner Ecosystems
Partner Ecosystems is the space for future growth: a combinatorial offering, found at the intersection of functional areas, technologies, and...
For Sales Leaders
Why Co-Selling Is Like 'Drafting' and How It Can Shorten Sales Cycles.
Dreaming of a shorter sales cycle? Shorter cycles spell success. We earn revenue faster. We spend less time on each deal, achieving higher ROI.
For Sales Leaders
Sell-To, Sell-Through, Sell-With Strategies
3 proven sales strategies to drive results. Employ each at the right time, with the right team & you’ll see fresh ways to sell to new or existing...
For Partnership Leaders
How Partner Managers Should Negotiate Their Salary & Equity
You’ve got a long list of terms that deserve top consideration. Here's how to negotiate your salary & equity to get an offer that gives you peace of...
For Sales Leaders
You Did the Account Mapping — Now What?
Account mapping is a powerful way to identify key decision-makers, discover how organizations function, and understand the “best path of sale.”
For Sales Leaders
Data Privacy Has Struck CoSelling & Prevented Open Dialogue, Until Now
The new way to CoSell is simple. It's easier, faster & secure. Data privacy does not impact partnership selling when you use the right tools.
For Sales Leaders
How The Sales Game Has Changed — And How You Can Thrive
The sales game has changed drastically with COVID-19. What can you do to thrive in this new reality? Here are 5 actions to restart, recover, and...
For Sales Leaders
Why Partnership Co-Selling Is an Important Focus During COVID-19
COVID-19 has dramatically shifted priorities for sales teams. Here are 3 big reasons why now is the time for Partnership Co-Selling.
For Sales Leaders
How to Get Your Sales Team Behind Your CoSelling Program
CoSelling is a way to map your path to your target customer. Find out how the co-selling model can help you sell together and sell more.
For Sales Leaders
Co-Selling Defined and Explained
CoSelling has become a growing strategy between software providers selling non-competing products into the same market — think Drift & Sigstr
Ecosystems
The Next Wave - Alliance Ecosystems
The evolution of B2B ecosystems & how early adopters are viewing alliance partnerships as a new and innovative way to gain market traction.
For Sales Leaders
Generally Speaking: 7 Reasons Your Business Should Use Sales Software.
The sales game has changed. Applying innovative solutions and implementing tools like sales software is crucial to improve sales and boost revenue.
For Sales Leaders
Invest In Partnerships; Forrester Study Takeaways
Forrester surveyed 454 companies to evaluate the role of partnerships in driving revenue. Here's a snapshot of our findings and some key takeaways.
For Sales Leaders
Why Co-selling Is the Next Big Thing
The traditional sales motion has changed over the last few years. More than ever, salespeople need help from other teams within the organization.
For Sales Leaders
How CoSell Works
CoSell.io empowers companies to securely and privately share data. The CoSell program will then seamlessly surface overlaps and partnership...
Ecosystems
Why You Need An Ecosystem of Partners
Building an ecosystem of partners is a proven sales powerhouse. Learn why strategic partnerships are essential to your annual marketing & sales...
For Sales Leaders
Strategic Partnerships: How to Land the Perfect Co-Selling Partner
An overwhelming amount of companies report that 20-30% of their revenue is derived from joint venture partnerships. Learn to land your perfect...
For Sales Leaders
How to Optimize Sales Engagement
Sales can be downright exhausting & frustrating. To maximize sales, knowing how your efforts are received by the consumer can make a huge difference.
For Partnership Leaders
Top Partnership Strategies
Here are proven partnership best practices to ensure the maximum amount of mutual success and to create collective prosperity.
For Sales Leaders
Co-Marketing to Grow Your Business
Why should you consider co-marketing? How can your business harness the power of selling together? Where do you find a marketing partner? Let's find...
For Sales Leaders
Partnership Revenue Growth Plan
Learn how incorporating strategic B2B partnerships in your sales strategy can make your business experience revenue growth like never before.
For Partnership Leaders
Everything You Need to Know About a Reseller Partnership
The landscape of business is changing almost daily. New innovations in the startup space and company culture are bringing on a wave of new sales...
Ecosystems
How to Engage in Partner Sales
Growing your business? There's nothing more powerful than partner sales. But how do you find a partner? What makes a partnership successful? Let's...
For Partnership Leaders
How To Structure a Co-Selling Partnership
Every partnership is unique in terms of team members, products, and goals. Learn how you can effectively structure your co-selling partnership.
For Partnership Leaders
Partner On-boarding: Practical Partnership Integration
B2B relationships are a powerful tool in business growth. Below will list out the basic steps to a successfully streamlined partnership.
For Sales Leaders
The Sales Process with Partners: Explained
How to prepare and use proven methods effectively during the sales process to streamline your sales process with partners.
For Sales Leaders
Co-Sell: The B2B Phenomenon Explained
What exactly does it mean to co-sell? Keep reading to find out how your business can benefit from the simple, but effective, tool of co-selling.
For Partnership Leaders
Strategic Partnerships: Building Beneficial B2B Relationships
The 'it' approach to business is utilizing strategic partnerships via a refreshing tactic called co-selling. Here's how they can help grow your...
For Sales Leaders
Channel Sales for Startups 101
Competition is fierce and achieving consistent growth can be a long struggle. Unlocking the power of channel sales is the key to startup success.
Startups
Startup Partnerships: Driving Growth with Collaboration
Running a startup does not have to be a lonely struggle? Find out how calculated collaborations can help your budding business flourish.
For Sales Leaders
How Partnership Sales Boost your Business
Engaging in strategic partnership sales is a powerful lifeline for all organisations. Learn how to unlock the full potential of partnership sales.