Episode 36: Scott Lichtenstein, Co-founder, BuyerSight
Scott talks about building BuyerSight, becoming a truly data-driven company, the effectiveness of a multi-channel approach, and much more.
Relationship-led by CoSell
Episode 35: Andy Mowat, CEO, Gated
Listen to Andy talk about his experience as a founder, how he went from running grocery stores to building GTM machines, his vision for Gated, and...
Episode 34: Demi Obayomi, Vice President, Sapphire Ventures
Demi talks about growing up in Nigeria, falling in love with SaaS, the impact of Covid on founders & investors, and what it's like raising capital in...
Episode 33: Todd Busler, Operator in Residence, Unusual Ventures
Todd talks about the sales process at Heap, Unusual's method of building a company, investing in next-gen founders, importance of sabbaticals, and...
Episode 32: Eric Martin, Head of Sales, Vanta
Eric talks about his journey from; engineer to CEO to Head of Sales, what he loves about his job, insights into their process from lead to close, and...
The Sales Playbook for 2022
Jason M. Lemkin (SaaStr) meets with Brendon Cassidy (CoSell) to discuss the "Sales Playbook for 2022".
Who's Number One? (In the Sales Cloud)
Almost 4 years ago I spoke to a bunch sales leaders and had them rank their Sales Stack, most important to least important.
Most sales pitch one-liners are ineffective, and how to fix it
You need to craft a compelling message that grabs the attention of your buyer, and once you have their attention-- drives them to respond.
How Brendon Cassidy Built Successful Startup Sales Teams
Brendon talks about what he learned throughout his career, working at successful startups and what he looks for in new sales hires when building a...
B2B SaaS VP Sales Journey - with Brendon Cassidy, Founder & CEO CoSell
The B2B Cloud industry is projected to grow from $350B in 2021 to $800B+ in 2025. This will mean a lot of new companies & the need for many more VP...