How to Engage in Partner Sales

Growing your business? There's nothing more powerful than partner sales. But how do you find a partner? What makes a partnership successful? Let's find out

When it comes to growing your business, there is nothing more powerful than partner sales. To enumerate, when you build a thriving partnership ecosystem your revenue can flourish without a single upfront cost. Naturally, this sounds pretty good in theory. However, you probably have a few questions. How do you find a partner? What makes a partnership truly successful? In this article, we will answer all your questions about partner sales.


What to Look for In a Business Partner

The key to successful partner sales is finding the right channel partner. Therefore, when you are creating your partner "wish list" here are a few things to keep in mind:

    • Company Size: Startups often get the most traction out of partnering with bigger, more established companies. Conversely, big companies often appreciate the innovation of budding startups

    • Partnership Type: To demonstrate, you have to know what you want out of a partnership (increased revenue, channel sales, co-marketing, reseller relationships, new clients, etc)

    • Do Your Part: Be sure to identify what your company can bring to the table for your potential partner

    • Aligned Values/Products: A successful partnership draws from a thoughtful pairing of businesses. For example, compatible, but non-competitive products and services can bring added value to both partners customers


Partner Sales Matchmaker

Once you have identified which companies you want to work with, you have to start the partnership conversation. Naturally, having a foot in the door is always a good place to start. Therefore, seeking an overlap in colleagues, clients, or customers is a great way to make the original introduction. 

By joining CoSell, you can easily find professional crossover with your target partners. Better yet, you can easily start the conversation and set up meetings


How to Measure the Success of Partner Sales

One of the trickiest elements of partner sales is actually measuring the success of the partnership. First of all, a thriving partnership should positively affect all involved parties. First and foremost, partnerships are symbiotic relationships. In other words, a proper partnership should be mutually beneficial. For instance, a lucrative relationship will provide partners one or more of the following:

    • Revenue growth

    • Entry into new markets and verticals

    • Expanded customer base and loyalty

    • Increased brand recognition

    • Streamlined sales flow

Finally, collecting tangible partnership data is a constant struggle for businesses. Fortunately, the innovative CoSell partner portal makes measuring the success of a partnership easier than ever. Say goodbye to outdated spreadsheets - CoSell provides real-time sales data for you and your partner.


Partner Sales: In Summary

At the end of the day, curating bountiful collaborations can exponentially grow your business. When you match with the right partner, the positive possibilities are endless.

Contact CoSell today to find unleash your partnership potential.

If you’d like to explore how partnership co-selling can help you and your team boost sales and win major clients fast - check out our selection of free eBooks.



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