The 'it' approach to business is utilizing strategic partnerships via a refreshing tactic called co-selling. Here's how they can help grow your...
Startup Partnerships: Driving Growth with Collaboration
Running a startup does not have to be a lonely struggle? Find out how calculated collaborations can help your budding business flourish.
Starting a business is quite an undertaking. To-do lists seem to grow faster than you can check tasks off. Not to mention, time and sleep are two resources that are a long lost luxury. However, what if running a startup did not have to be a lonely struggle? Fortunately, this dream can become a reality through startup partnerships. Intrigued? Read on to find out how calculated collaborations can help your budding business flourish.
What are Startup Partnerships?
A startup partnership is a venture between two businesses with the common goal of mutual growth. To demonstrate, growth can manifest in terms of finances, connections, customers/clients, and more.
Think of the business world as a giant ecosystem. Within this environment, every element serves a purpose. With this in mind, components work together to create an optimally harmonious ecosystem. By facilitating mutually beneficial startup partnerships, startups can be a more effective branch of the corporate ecosystem.
How to Find Startup Partnerships
The key to a powerful and effective collaboration is finding the perfect partnership pairing. If you are representing a startup, a good place to look is at successful corporations with a similar product. Partnering with a business that has successfully blazed the trail can help streamline your own path. However, keep in mind that these partnerships must be mutually beneficial. Therefore, you should not go around asking for a business boost without something to offer in return.
1. Startup Incubators and Corporate Partners
With the undeniable growth of business in the startup sphere, more established companies can't help but notice. As a result, businesses are opening their doors, and their years of success stories, to support startups.
With the creation of startup incubators, promising small businesses have opportunities to work alongside massive corporate partners. Selected startups learn invaluable real-world business knowledge from a proven platform. Additionally, startups will benefit from an established customer base and a steady stream of capital. On the other hand, the bigger business will receive fresh ideas, exciting innovation, and lucrative product partnerships from the startups.
The popular retail giant Target recently launched a startup incubator. Target is just one of the dozens of successful startup incubators out there.
2. Startup Partnership Matchmaker
While startup incubators are an amazing resource, competition for entry is incredibly fierce. Additionally, not all incubators are curated to suit the needs of your unique business endeavor. Fortunately, there is a startup matchmaker extraordinaire readily available to any and everyone with an up-and-coming business.
Here at CoSell, we specialize in expertly matching compatible businesses together to achieve maximum partnership potential. Our platform works especially well for businesses that have an established product-market fit. Furthermore, CoSell curates a wide variety of collaborations. Contact CoSell today to start your personalized journey into the magic of startup partnerships.
Find Your Startup Partnership Today
Your business has infinite potential simply waiting to be unlocked. An expertly crafted startup partnership can not only help your business flourish but contribute to the growth of your partner company as well.
If you’d like to explore how partnership co-selling can help you and your team boost sales and win major clients fast - check out our selection of free eBooks.