What Are the Downsides of CoSelling on CoSell?

CoSell makes it easy and fast to automate and scale collaborative co-selling across sales teams. But what are the downsides you should be concerned about?

In our sales environment, we are looking for ways to gain a competitive advantage and provide exceptional value. 

More and more sales professionals are looking to build long-term relationships with their B2B partners. If that sounds good to you, you’re probably also wondering is about how. You may be asking two critical questions:

What is the best way to connect with clients?

What downsides should I be concerned about?

Let’s explore these questions so you can achieve the highest level of professionalism in your work.


What is the best, fastest, and most efficient way to connect with prospects/clients?

Collaborative selling means you’ve got a system for connecting with people who are looking for your services, products, and solutions. It means that you are seeking people who want what you offer. Makes sense, right?

The best, fastest, and most efficient way is to use the software. After all, we are in a new normal. We aren’t meeting up in the chamber of commerce gatherings. We are primarily holding conferences and conventions virtually. And, many of the old-school methods of meet-and-greet are on hold.

We don’t know if or when the former methods of meeting prospects and clients in person will return. 

So, in the meanwhile, and for the foreseeable future, using software such as CoSell, allows you to reach out and connect with people who are looking for your offering.

This is the way to build a network, using a virtual network of businesses in need of products, services, and solutions.


What downsides should I know that could be a concern?

If you were climbing a mountain, you’d want to know any potential obstacles and pitfalls. The same holds for preparing to be successful in using a platform network like CoSell.

In talking with people who are new to this platform, I’ve encountered a few concerns, but as you can see, they aren’t major.

“I’m worried that my team and I will become too dependent on the CoSell network. We could stop using traditional methods of prospecting such as phone and email that have worked well up 'til now.”

In any time of change, we worry that our old proven methods could be forsaken. It is natural. However, nothing is preventing you from doing what works and using CoSell. 

The only thing is, you may naturally find that you are spending less time finding targeted prospects and connecting with customers—and getting much better results. It’s not that CoSell will stop you from picking up the phone or sending an email. 

But there is a likelihood that based on data; you’ll choose to use your time more wisely.

Instead of trying to sort all this out in advance, why not run an experiment? Do a side-by-side comparison of your results. Track your time making warm introductions on CoSell. Track your time sending emails. Track your time on the phone. Once you see the data, make an informed decision.

“I’m concerned that we’ll blindly follow any sales insight we get from a partner. I had a bad experience with this in the past, and I don’t want to repeat it.”

I fully understand. No one wants to go down what looks like a promising direction…only to find out it’s a dead end. This is such a frustrating experience, that it makes sense you don’t ever want to have it happen again. It’s like adding insult to injury because you usually have put in a lot of effort, money, and time in making this pathway successful.

There are no ultimate guarantees to protect against this. Sometimes things look promising at the outset, but conditions change, people move on, and the glittering allure fades to a cloudy murk. 

In talking with sales experts about this concern, here are some responses:

“You need to be in the captain’s seat. As much as you are collaborating and sharing insights, you still have to be certain the direction, vision, and execution match where you want to go.

“As the old saying goes, ‘trust…but verify.’ You need to keep an eye on what is working for you and your partner.”

“Do an independent analysis, check the data, and make sure you’re seeing the same pattern—before you get in too deep.”

As you can see, we’re talking about a practical way of collaborating. You’re sharing insights with your partners—and you are staying awake at the wheel. It’s up to you to steer your ship.

“I am concerned that some people are takers…and others are givers. I don’t want to be in a network where people only take and take.”

For a network to be alive, healthy, and vital there has to be reciprocity. There must be checks and balances to ensure that both sides are finding benefit from the co-selling partnership.

This is an ongoing area for development and discussion. To ensure a balanced and quality network, developers are continuously building features to reward participation.

One of the most exciting things about this software is that our team is actively evolving the features. We are looking for your input so it is ever-improving and cultivating a quality network of professionals. If you have an idea or suggestion, please let us know. We’re looking forward to hearing your input.


Sum Up

Exploring ways to sell collaboratively and overcome objectives gives you a competitive edge. You can successfully grow your network and help your company move forward. 

By starting with the right mindset, you can join successful businesses that are shaping the market and realizing significant revenue potential. Partnership Co-Selling is how you can virtually qualify B2B sales opportunities. You can use this to boost sales, expand your network, and grow profitability.

Using a platform like CoSell is the simplest way to get your sales team on board. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams. 

If you’d like to explore how partnership co-selling can help you and your team boost sales and win major clients fast - check out our selection of free eBooks.

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